Sophie Zen exists to connect, support and empower creative women in business. Sophie is a writer, blogger, social media expert from the Gold Coast, with a passion for coaching and developing social media and content strategy.
Sophie Zen exists to connect, support and empower women in business. I do this through writing, speaking and teaching:
Getting to know your dreamy clients is one of the most powerful tasks that you’ll ever complete in your business. It brings so much clarity and confidence to your online communications and allows you to have a real impact with your social media posts. But market research isn’t easy and I have clients who have been trying to nail down their target audience for years.
There are so many tools and resources that you can use to plan, manage and schedule your social media. Facebook Groups and forums are filled with recommendations and useful advice but all of this information makes it kinda… confusing!
A couple of months ago I went to Brisbane on a mastermind retreat and while the retreat was filled with so many juicy takeaways, there was an insight that really stuck with me. It was: I need to treat my business like a business. This looks like devoting more time to working on my business and being more strategic about where I spend my time.