Hello, I’m Soph!
I am a social media manager and online business woman who decided to become a high school media and business teacher. After four years of running my social media management business, I took the leap in 2019 and went back to university to pursue my dream of teaching.
I am passionate about using social media in a conscious and responsible way and teach my students and clients how to use social media in a way that feels good. Whether you’re an online business owner, teacher or student… social media is a space for creativity and expression.
Let me show you how!
Read my latest blog posts here:
For as long as I can remember, I have been an avid book lover. I was never interested in sport or physical activity as a child and much preferred to curl up on the couch and read all day. While lots of things have changed throughout my life, my love for reading is one that is still going strong.
I started my business by accident. Sophie Zen was only meant to be a blog that allowed me to express myself and connect with like-minded women. I never imagined that it would provide me with an income or even pay my bills. But less than six months after starting my blog, I applied for an ABN and started working with my first clients. At the time, I was almost finished a marketing and journalism degree at university and was working as a part-time digital and publishing assistant with a local magazine.
When it comes to expressing yourself on social media, it’s easy to look to the ‘experts’ or the ‘influencers' to see what they’re sharing. Surely, if it’s working for them then it will work for you. Right? Well… no. I don’t believe that following these rules or formulas is the secret to social media success. Instead, I believe social media success happens when you can use social media to truly express yourself.
In sacred social media, there are seven core pillars that make up your social media. They are alignment, intention, connection, expression, creativity, presence and celebration. While each of these core pillars are important to your overall social media strategy, they won’t all come naturally to you. And in order to make the most of your social media strategy, it’s good to know which core pillars do come naturally to you - and which ones don’t come naturally to you.
I want to start this blog post with complete disclosure: I am obsessed with personality quizzes. Personality quizzes fulfil my insatiable need to ‘know’ who I really am. Then when I started my business, I found personality quizzes allowed me to effectively express myself in a way that I’d never considered.
I absolutely adore the freedom of having an online business. I love that I get to work from a renovated caravan in the backyard. I love that I get to work on my own schedule. And I love that modern technology and social media allows me to connect, engage and work with women from all around the world. But as I dive deeper and deeper into my work on creativity, I’ve come to realise that something really magical happens when women come together in the same space at the same time.
I don’t know about you but I am addicted to essential oils. I love reading about them, using them in my home and especially love seeing them being shared in my newsfeed as more and more women embrace their magic and power. I am also lucky enough to have worked with a lot of women who are building an essential oils business and want my social media support. And what I’ve come to realise is that there are some questions that I always get asked about using social media to build your essential oils business. So today, I want to share the answers to those questions with the ultimate sacred social media guide for your essential oils business.
I’d been a social media manager and marketing assistant for almost two years before I came up with the concept of sacred social media. It was two years of long hours, demanding work and an online world that kept on changing (normally around the same time that I thought I had finally worked it all out). I was tired and burnt out from it all but also inspired... because I knew that deep within that there was another way to do this.
I’ve played some interesting roles in the past 2+ years of being in business. I have been a social media manager where I have created social media content for coaches and creatives who wanted to outsource that part of their business. I have also been a social media mentor where I have coached and trained coaches and creatives how to do their own social media. Then I went and hired my own social media assistants who helped and supported me in managing social media for me and my clients.