Sophie Zen exists to connect, support and empower creative women in business. Sophie is a writer, blogger, social media expert from the Gold Coast, with a passion for coaching and developing social media and content strategy.
Hi I'm Sophie and I work with girl-bosses and change-makers who want to play big and unleash all of their wildest, creative ideas into the online world.
A huge part of my work with social media clients is to coach them through the process of stepping into their power and owning their voice and story. I believe that stories are the most powerful form of communication and when I pitched myself to one of my favourite podcasts, there was no doubt what I wanted to talk about.
If you’re anything like me then just the sound of the word ‘brand’ makes you feel paranoid and overwhelmed. The list of things that I should be doing seems never-ending and my branding efforts feel like they’re falling short. Every step I take, there is always something more that I could be doing.
We live in a world where nothing is truly unique anymore, especially content. Major news sites are pumping articles by the minute and big corporations have caught onto a little secret called content marketing. If you’re a blogger then you might be feeling a little overwhelmed. “How could I possibly create unique content that breaks through the noise of the hot shot companies?”