If you’re running an online business then you’re probably well acquainted with social media. It’s how we promote ourselves, connect with others and find potential clients. So how do you disconnect when it’s your ‘job’ to be online?
Social media is a time-sucker and if you’re not strategic about your use then it’s easy to get caught into an hour long abyss. In fact, I’m scrolling Facebook as I write this article, pretending to look for inspiration. The truth is that creativity comes when we least expect it. Normally when we’re relaxed, disconnected and present in the moment. So how do we find time to step away from the screen and disconnect for long enough to find inspiration again?
This is a topic that’s been especially significant in my own life. As a social media manager, it is my job to be online for at least eight hours of my day (if not more). I get notifications in the middle of dinner telling me to post to Instagram and my weekends are spent checking on Facebook posts (because you have to post on a weekend when everyone else is online).
I’m definitely no expert in disconnecting from technology but I do know how vital it is to your creativity (and how much better it will make you feel). While it can be daunting to disconnect from social media due to the fear that your business will lose it’s visibility, it’s also really important that you have some time away from the screen.
So here are a few strategies you can use to find the balance between a creative life and a successful social media platform.
Block out one to two hours to schedule your social media
Instead of spending every minute of your day checking in to social media, you can dedicate just two hours a week to scheduling your social media posts. This allows you to be more strategic in your posts, create themed content and free up a whole lot of time throughout the week. Hootsuite is a great platform for scheduling across different social media including Facebook, Twitter and Instagram.
Once you’ve scheduled all of your posts for the week, dedicate half an hour a day to checking in to social media and engaging with your community. This time includes writing back to comments and messages. Of course, there will be times when inspiration strikes and you’ll want to post a photo or status that you haven’t preplanned but at least you’ll have the space to regain your creativity.
Social media managers are popping up all over the place and you don’t need to be a big business to afford the help. Management can actually be quite affordable!
Some questions to consider when hiring a social media manager are:
What responsibilities am I willing to give away?
How will the arrangement work?
What is my budget and how many hours will I require?
What will be their responsibilities? Do I need help curating, creating, scheduling or managing social media?
Does my social media manager reflect and align with my business values?
Leave the house
The best way to get off social media is to leave the house! It’s impossible to spend your time scrolling Facebook if you’re at the beach or having coffee with friends. And if you’re worried you can’t do it then leave your phone at home! The bonus of leaving the house is that you might be in a situation that is worth sharing with your followers. After all, there is nothing Insta-worthy about sitting at home and scrolling through your feed!