I absolutely adore the freedom of having an online business. I love that I get to work from a renovated caravan in the backyard. I love that I get to work on my own schedule. And I love that modern technology and social media allows me to connect, engage and work with women from all around the world.
But as I dive deeper and deeper into my work on creativity, I’ve come to realise that something really magical happens when women come together in the same space at the same time.
After all, creativity is such a sensory experience and I don’t believe that you can be creative by ’thinking’ about it. It’s something that you have to feel… with all of your senses. And when you have women in a room together, it’s so much easier to give them that sensory experience.
So this was the intention behind the Express Your Self workshop that I facilitated last month… it was all about ‘experience over information’ and truly embodying your creativity. And today, I want to share exactly how I made this come to life!
Topic and Content
When it comes to social media, there is so much to share. And sometimes, all the information can be overwhelming (even for me). I also know that everyone is at a different stage of their social media journey. There are people in my community who have lots of experience with social media… and people in my community who are quite new to the online world.
So when it came to choosing a topic for the workshop, I wanted to take it back to basics and ask the all-important question: who are you, really?
Because you could have all the strategies and formulas and tricks in the world…. but if you don’t know who you are, and don’t know how to express that on social media… then none of it will really work.
Once I knew what I wanted to talk about, I pulled out some of my favourite activities from Sacred Social and started to create a plan for the workshop. This included a meditation, partner exercises, solo exercises and dedicated creative time where workshop participants took photos, wrote posts and filmed videos to put on social media.
Here is a snippet of what they created:
I had such a beautiful morning attending @sophiezenblog’s Express Your Self social media workshop @thegardenfrankston and connecting with some really incredible humans 🙌 We explored showing up and expressing ourselves on social media as our highest selves, our brand values and uncovering our signature stories, to actually showing up on social media and creating content and SO much more 📝 I’m feeling really (re)inspired to show up and express myself here on social media (and in general!) 🙏 #sacredsocial
Grateful for a week full of heart connections. One of many highlights was the wonderful @sophiezenblog ‘s Express Yourself workshop. I was hooked from the moment I came across Sophie’s authentically soul based approach to social media (check out @sacredsocial ) and jumped at the chance to come together w other likeminded coaches and creatives and work w her in person. . @sophiezenblog you hold space so beautifully. It felt like a sacred women’s circle for our businesses. It was not only the wealth of information and experience you shared as a social media manager but the opportunity to surrender in trust and listen to our highest selves, allow ourselves to truly drop in to what really matters to us, why we do the work we do, and how we want our audiences to feel. . It was incredible what came to light in a mere two hours. I walked away w a surprising completely new understanding of my journey here. Clarity shone on themes I’d never truly recognized before. It was also a deeply somatic experience for me and I was able to really see how much has shifted and how much I’ve grown since I started my Feldenkrais Method practitioner training 1.5 years ago (half way there!). Expect to see me sharing more sacred expression from here on 🔥✨💙 . Thank you to all the incredible women I met. Go check out them out! @bopowomen @oneinfinitelife @gratitudebutterfly @kindfulbodymind @simarnih @sexual.wellbeing.workshops @seasidecircus . Thank you so much for the gifts @bopowomen @lemoncanary @pukkaherbsaustralia @breathemagazine_australia . Such a gorgeous venue @thegardenfrankston If I lived closer I’d be there doing all the things! . . . #alifeinflow #sacredsocial #sacredbusiness #soulpreneur #womeninbiz #womensupportingwomen #lifecoachforwomen #wholeheartedbusiness #authenticity #wholeheartedwoman #vulnerability #alignedlife #expressyourself
Support and Sponsors
One of the things that I loved most about the workshop was being able to give workshop participants a tangible and physical experience.
This means that the space had to be perfect... and I couldn’t have wished for a better venue than The Garden in Frankston. It was also really lovely to host the event on my side of town (as I almost always have to go into the city for different events and workshops).
Another way that I added to the tangible experience was with gift bags filled with my favourite products (all loving sponsored).
- The most divine roll on self-love elixirs from Bopo Women
- Inspiring and creative magazines from Breathe Magazine
- Magical, hand-crafted tea light candles from Lemon Canary
- Special, organic tea from Pukka Herbs
I combined the gift bags with:
- Beautifully designed and printed workbooks
- An intentionally curated Express Your Self playlist
- Sacred altar (with a large Lemon Canary candle, oracle cards and red roses)
- Delicious Express Your Self diffuser blend (with Clary Sage, Frankincense, Tangerine and Spearmint)
Check out the sponsored gifts here:
Creativity is such a sensory experience. I don’t believe that you can be creative by ’thinking’. Creativity is something that you have to feel... with all of your senses. And to invoke creativity and inspiration at my Express Your Self workshop, I’ve partnered with some of the most magical brands ✨ ✧⠀ ✧⠀ First up, we have @bopowomen who is a body positive, feminist skincare brand. I’m so excited that each of the workshop participants will get to take home a roll on self-love elixir. This beautiful blend is your portable self-love weapon... because self-love is super important when rising up to express your self 💗 ✧⠀ ✧⠀ Then we have the creative @breathemagazine_australia which is my favourite mag to pick up when I need a little inspiration. All workshop participants will go home with their own copy of the magazine… to feel inspired and creative long after the event ends 🌟 ✧⠀ ✧⠀ So when it comes to the full, creative experience… we’ve got you covered (with even more beautiful sponsors to announce). Want to join in on the fun? You can grab your tickets with the link in bio. I’d so love to have you there 😘😘
Super excited to be heading to Adelaide tomorrow. Life has been a little intense and I’m in the midst of making some big changes in my life... so I’m looking forward to unplugging from work and social media for a week. And hopefully plugging into some more divine clarity!⠀ ✧⠀ ✧⠀ I’ve got lots of packing to do tonight but I already have my fave @pukkaherbsaustralia tea, @breathemagazine_australia and @lemoncanary candles ready to go! You never know when you might need to make some sacred space and these three products are so perfect for that! ☕️💗
Social Media and Marketing
I mentioned at the start that I love running an online business. And it’s for this reason that I was really terrified about promoting and marketing a local event. To be honest, I didn’t even know if I had a local audience on my social media platforms.
It’s for this reason that I loved working with The Garden in Frankston (who really are a community hub for those people in my local community). Not only did they hold the space for my workshop but they also promoted the event on their website and social media (ultimately allowing me to reach more people in my area).
Because I was feeling particularly blocked about reaching my local community, I spent a couple of hours working on my marketing mindset.
This included crafting a positive affirmation which I wrote on a post-it note and kept stuck to my desktop for the entire promotional period of the workshop.
It read: “I am willing and committed to being truly seen by those in my local community"
I repeated this affirmation out loud every day... and during times where I felt really blocked.
The other practice that was really valuable was writing a list of those people who I really wanted to attend. Yes, I wrote names of actual people. People that I personally know. People that I know through social media. People that I know from my mailing list. And people that I didn’t know at all… but clicked ‘interested’ on the Facebook event page. And while that might sound a little weird, many of the names that I wrote down then went on to buy tickets. After all, it’s all about intention and holding space for the right people.
The rest of my marketing and social media strategy can be broken up into particular stages and looked like this...
Six weeks before event:
- Created Facebook event
- Updated hashtag library to include more local hashtags (read here for more information on how to do this)
- Changed Facebook Page cover image to be a workshop graphic
- Constantly searched for local women and businesses to follow (mostly on Instagram)
- Started conversations with those people who were in my local area (mostly on Instagram)
- Personally emailed a handful of people to invite them to the workshop
- Sent initial email about the workshop to my mailing list
Four weeks before event:
- Daily Insta-Stories to share and promote the event
- Regular inspirational and informational posts (click here to learn more about this) in the Facebook event
- Regular inspirational and informational posts on Instagram
- Repurposed Instagram posts to share to on Facebook page (click here to learn more about repurposed content)
- Sent second email about the workshop to my mailing list
Two weeks before event:
- Daily Insta-Stories to share and promote the event
- Regular posts in the Facebook event (including reminders to buy tickets)
- Regular Instagram posts (mostly sharing about the sponsors of the event)
- Repurposed Instagram posts to share on Facebook page
- Sent final email about the workshop
The biggest lessons I learnt when promoting the workshop was to continue to show up and keep sharing. It might feel like a lot but it all adds up and it all counts.
Want more tips on promoting your event on social media? Click on over to this blog post or pop your details below and receive my ‘Sharing Your Event on Social Media’ checklist!
While there are no words to describe the magic of the day, I can definitely say that it was all so worth it and I can’t wait to bring more ‘connection' and ‘experience’ to everything that I do (not just in-person workshops).
So with that in mind, here’s what you can expect next...
I’m hoping to bring the Express Your Self workshops to New South Wales and Queensland. While I’m still working out locations and dates, pop your details below to stay notified of future workshops and events.
And if you can’t wait for an in-person workshop to start expressing your self then I’m super excited to launch the Express Your Self Online Sessions. This offering includes a 60 minute one-on-one coaching session that is adapted from the content and activities included in the Express Your Self workshop… but can be done from anywhere in the world, from the comfort of your own home!
Finally, here are some kind words from those who have attended the Express Your Self workshop:
"Sophie is unlike any other "social media" teacher I've encountered. Rather than focusing on things like the "algorithm" and your "optimal funnel", Soph dives deep and reminds you that social media is really just an opportunity to express your higher self (and your brand's higher self!) with those who want to hear it. She injects fun, freedom, feminine flow and connection back into what sometimes feels like a stale, soulless area of business. The workshop was simultaneously a very personal space to explore our brand, messaging and expression and a collective environment in which we shared our stories and messages. I left feeling SO inspired and have been on a magical buzz since!"
Bron Stange, Bopo Women
"I can't put into words how powerful and inspiring the workshop was. Because its something that needs to be felt. My cup was empty as I walked through the doors and as I left I had more than filled it up. The space was sacred and relaxed. Sophie is an incredible host, teacher, soul. I would attend this session again and again. I am so grateful to myself for being curious about what the workshop was, to Sophie for her authenticity and her electric personality and the women that attended the workshop for being open and allowing me the space to reach my higher self."
Avril Hockett, Seaside Circus
"I absolutely loved Sophie Zen's Express Your Self workshop. Sophie's beautiful nature made me feel right at home so I could explore my truth in a creative way with my soul business. Her processes were so informative. I now feel confident and also understand the online world enough to express myself on social media."
Alisar Laz, Soul Heart
"Sophie's Express Your Self social media workshop was just what I needed to feel (re)inspired about showing up expressing myself on social media (and in general!). Sophie's unique approach to social media is soulful, genuine and really helps you to approach social media in a way that feels really good for you. I left the workshop with so much clarity on how I want to show up on social media and with a whole lot of practical ways to help me actually do it."
Chloe Wigan, One Infinite Life