If you’re anything like me then just the sound of the word ‘brand’ makes you feel paranoid and overwhelmed. The list of things that I should be doing seems never-ending and my branding efforts feel like they’re falling short. Every step I take, there is always something more that I could be doing. Luckily for me, my business BFF Elle is a branding expert and we’ve worked together to establish three simple ways to brand your Instagram.
Not going to lie, this method is definitely my favourite way to brand a social media account and it works especially well on Instagram. If you have a business then it’s safe to say that you have a logo or are in the process of getting one. What colours have you used and how can you transfer the colours into your social media?
Example: If you have a purple logo then perhaps you can choose images with purple hues in them to share on your social media? This method can be used in different ways. If you want a subtle look then go for hints and touches of your colour. And if you want to go all out then every image that you share can have your colour in it. A great example of this is @themindfulwealthmovement whose images all reflect the colours of their branding.
If you’re not ready to commit to just one or two colours then perhaps you can brand your social media with a particular style of image. For example, your account might be all about the flat-lay images. Or office images. Or flowers! The options are never-ending. Pick two or three different styles of images and try to incorporate them throughout your account.
Example: I love sharing stationary, flower and coffee images on my account. This method also allows you to intertwine more personal images and posts throughout your account without destroying your pattern. Someone who does this really well is @emmakateco!
Any branding expert will tell you that your brand isn’t just visual but also includes what you say and how you say it. Even on Instagram, a very visual platform, it’s still important to share words that are relevant to your brand. This means you can’t just find a pretty image and post it ‘just because’. It needs to have a purpose! To find your voice, go back to your brand missions and values. How can you use these to create meaningful content? And remember, there is a big difference between authenticity and over-sharing!
Example: I work with a business whose brand values are simplicity, minimalism and abundance. With these values in mind, every caption that we share is a commentary on these ideas. Is your Instagram sharing a message? I personally love the captions on every single @violetgraydesign post and how they relate back to their core values!
So now that you have three different ways to brand your Instagram, here are three tools that you can use to help streamline the process!
Great for scheduling posts and viewing a whole week of content as a whole. This is good for picking up discrepancies in the branding. Something might sound like a good idea but once you have put it into a plan, it looks completely different!
If you want a more visual depiction of what your Instagram profile will look like then you can always use PLANN to mock up the images. Drop your images into the grid and see what works and doesn’t work. You can then move around the images to make a plan of what will be posted and when.
A brand is great but you need to know that it’s working and that people are enjoying. That’s where your analytics come into play and Sprout Social definitely has the best report system that I’ve seen. Simple and easy to understand, Sprout Social generates reports with all of the data you need to know from your Instagram account. Using these reports, you can then make sure that you’re giving your followers exactly what they love!