Did you know that I studied for four years to be a journalist at uni? I did my journalism degree alongside a marketing degree to help balance it out but for half of my time at uni, I was in class learning how to interview people and write a killer lead. Journalism always felt too masculine for me and despite getting good marks, I was always told my stories were ‘too soft’.
It’s hard to see how a journalism degree relates to my work as a social media manager but as I sat down to write this post, I realised that a lot of the skills that I learnt from journalism have allowed me to become the social media manager that I am.
So here are my three tips for being your own social media manager - inspired by my four years of journalism study!
1. Know where to find good content
Before you even start crafting social media content, you need to know where you can find inspiration. I believe this is my social media superpower!
Here are some places where I’ve found good content for my clients:
One of my clients posted a picture of her vision board full of inspiring quotes. I did a happy dance when I saw it because I knew I could take each of the quotes on that vision board and make them into separate social media posts with cute, branded quote images.
Another one of my clients has a Facebook Group where she shares super valuable tips and information each week. This is my first stop when looking for good content that I can repurpose on her Facebook and Instagram accounts. All I have to do is find an image - or create a quote image - and it’s an almost-ready-to-go social media post!
And for all those Pinterest lovers, I have a client who can always be found pinning and creating new boards for her latest creative projects. I use these pins as inspiration for images and captions.
So what does this mean for you? How can you be your own social media manager and find good content for yourself?
The first step is to write a list of all the places that you are already creating great content or finding inspiration.
2. Know what good content looks like
So it’s all fine and dandy to know where to look for content or inspiration but how do you know if the content is good for social media?
You’ve probably heard me chime on about the different categories of social media content that you can use to create a content mix? You might be sick of hearing it but I talk about it so much because I know how powerful the categories are. in fact, understanding these categories is vital in knowing what good content looks like!
The three categories of content are:
Inspirational content (makes your tribe feel the way you want them to feel)
Informational content (educates your tribe and showcases your zone of genius)
Promotional content (encourages your tribe to take action)
So what do these categories mean for you? How do these categories help you to create content?
The second step is to use these categories as a guide for what to share on social media.
Does your content make your tribe feel the way you want them to feel?
Does your content educate your tribe and showcase your zone of genius?
Does your content encourage your tribe to take action?
Your content doesn't have to do all these things but it should do at least one of them. If your content doesn’t do these things then it does’t necessarily make it bad content. It might just need some work!
3. Know how to use good content
Now you know where to find good content and what it looks like, it’s time to put it together to go on social media!
I’ve already alluded to a few ways that you can package content up to make it social-media-worthy but here some more ideas:
Find a reposted image to go alongside your inspirational content to really reinforce the tone of your post. I find that regrams work better on Instagram than Facebook.
Use a mix of different post types on Facebook (links, photos, text-based posts) as this will help with the algorithm. Think to yourself: what is the best way for me to share this information?
Are you feeling inspired by a quote? Why not jump on video and read the quote out to your audience as a unique way to share the inspiration?
So what can you do with these ideas?
The third and final step is to write a list of the ways that you feel comfortable sharing content. Is it in cute, branded quote images? Is it through video? Maybe something I haven’t mentioned yet?