When it comes to expressing yourself on social media, it’s easy to look to the ‘experts’ or the ‘influencers' to see what they’re sharing. Surely, if it’s working for them then it will work for you. Right? Well… no. I don’t believe that following these rules or formulas is the secret to social media success. Instead, I believe social media success happens when you can use social media to truly express yourself.
So instead of looking outside of yourself, it’s all about going inwards and asking yourself...
Who am I?
What do I stand for?
And how do I want people to feel?
Once you have the answers to these questions then expressing yourself on social media is so much easier. By answering these questions, you will be given an endless stream of content inspiration. You will be able to determine what to share and what not to share. And can show up on social media in a way that feels super duper authentic!
So if you’re wanting to express yourself on social media and wondering where to start… this is the blog post for you!
Who are you, really?
When you’re asked to introduce yourself, how do you normally do it? Maybe you give your name? Your job title? Maybe you talk about your relationship to other people (“I’m Dale’s partner” or "I’m Brodie’s sister”). If you’re anything like me, you probably feel a little awkward when you’re asked to talk about yourself. How much do you share? How much do they want to know? And that awkward feeling is totally understandable because the concept of ’self’ isn’t always an easy one!
Personally, I like Carl Jung’s description of ‘self’ as the centre of the psyche. It’s the part that connects us to both the conscious and unconscious parts of ourselves, moving us away from ‘ego’ and guiding us toward a truer version of who we are. I call this your ‘higher self’. I believe that it isn’t a process of finding your higher self but a process of uncovering it. Your higher self is already there - it's simply hiding under the labels, stories, beliefs, expectations or filters that our ego creates in order to protect us.
But when it comes to expressing ourselves on social media, I believe that it’s incredibly powerful to connect and commune with your higher self. This is the place that holds our true potency - and I would argue that it’s also the place where we find our true purpose. To connect with your higher self, I recommend looking in the places where you experience joy, pleasure and inspiration.
Here are some questions to get you started:
Look around your room, what is surrounding you?
What is your favourite book?
Where do you like to spend the majority of your time?
What words or phrases do you use a lot?
What is your favourite movie?
Look in your closet, what stands out the most?
What is your favourite season and why?
What is your favourite quote?
If you had to pick one emoji to describe yourself, what would it be?
What kind of people do you like to surround yourself with?
Not only do these questions help you to connect with your highest self but they’re also a wonderful source of inspiration for social media.
What do you stand for?
When it comes to expressing yourself on social media, it’s good to know what’s really, really important to you. I call these your ‘brand values’ and they act as a filter for everything that you share on social media.
For example, my brand values are creativity, transformation and community. This means that almost all of the content that I share on social media fit under these ‘themes’.
Even when I’m sharing something seemingly unrelated, I always try to link it to my brand values. For example, I’m often talking about the things that are happening in the garden but I aim to do it from a ‘transformation' angle. Because nature really is the ultimate show of transformation!
Ready to pick your own brand values? Here is a list of 100 words to inspire you:
How do you want your community to feel?
Now don’t get me wrong, knowing your brand values doesn’t make you completely unique. There are bound to be others who share your brand values. But that doesn’t mean that you can’t approach them in a unique way... and that’s where feeling words come into it!
For example, two people might share ‘creativity’ as a brand value. However one person might talk about creativity in the hopes of making their community feel ‘passionate’ while another person might talk about creativity in the hopes of making their community feel ‘quirky’. And because the feeling words are different then the expression of the idea will be completely different too!
This means that feeling words shape how you express yourself on social media while brand values determine what you share.
Ready to pick your own feelings words? Here is a list to inspire you:
How did you go? I personally believe 3-4 brand values and 2-3 feeling words are more than enough!
And if you’re struggling to narrow them down then you will love the sacred social media archetype quiz which will give you your own unique brand values and feeling words! Click here to take the quiz!