There are a lot of articles circulated in the online world that say ‘do this’ and ‘do that’ to improve your Facebook performance. These articles mean well but they are not really getting to the point. Every Facebook page is different but every administrator holds the answer. The power is in the insights!
Insights are a function of your Facebook page that tells you: how you’re tracking (overview), how many people like your page (likes), how many people are seeing your page (reach), how people are accessing your page (visits), the best times to post (posts) as well as information about the people who follow you (people).
These are all important functions but today I am giving you the most effective statistics to improve Facebook performance.
1 Optimise your reach by posting during prime time
Once again, there are a lot of articles that claim to ‘know’ the best time to post on social media. However, you will soon find that this differs for everyone. A lot of my audience are university students or creatives that work for home. So I often find that my audience isn’t necessarily participating in the ‘post-dinner Facebook binge’. This normally occurs earlier in the day. I know this to be true because Facebook Insights tells me. Posts is definitely the Insights function that I use most frequently. Every week, I sit down with a piece of paper and write down the ‘best times to post’. This will change from week to week so it is good practice to get into the regular habit. Once you know these times, you can start posting when you know that people are listening.
2 Utilise the power of video
There are many articles written about the power of video and it’s ability to cut through the Facebook algorithm and reach more of your audience. But of course, you need to see it to believe it. I have only recently started to post more videos and am very pleased with the results. Two functions of Facebook Insights can be used to monitor your videos. Firstly, overview will give you a rundown on how well your posts compete against each other. Just a glance at this page will show you where your video sits compared to your other posts. Hint: videos generally have high engagement. You can also use the videos tool for deeper insights including number and length of views.
3 Watch other pages and thought leaders in your niche
I don’t believe in traditional competition. If competitors simply learnt to collaborate and utilise each other’s strengths then the industry would benefit. But this doesn’t mean that you shouldn’t use your competitors as inspiration and motivation to continually improve and thrive. This is made easier with the Pages to watch tool in Facebook Insights. This function will allow you to ‘watch’ pages (without them knowing) and compare their performance to yours. For example, if there is someone in my niche doing something similar to me, I will watch them on Facebook. This function allows me to view their page likes and engagement but most of all, gives me the drive to continuously improve my performance. Don’t obsess, just let it be there to motivate you.