It was a Monday night and I was exhausted after flying home from Melbourne and doing a whole lot of catching up after the long weekend. I decided to have an early night so I jumped under the covers well before my 10 o’clock bed time to sit on my phone and have a routine scroll of Instagram. It seemed like a pleasant way to end the night and I was all but hopeful for a dreamy night’s sleep. Girl, was I wrong! Less than five seconds into scrolling and my night started to hint towards disaster. My feed was bombarded with hundreds of ‘turn me on posts’ and I couldn’t help but feel an instant icky vibe.
The story goes that Instagram is changing and ‘they don’t want people to see your posts anymore’. So if you don’t press the tiny three dots and turn on notifications then ‘you won’t see anymore content from me again’. Not to mention that ‘Instagram is out to destroy small business owners’ and also ruin your life. Obviously!
Not only am I being bombarded by annoying posts with lame sexual innuendo but these thoughtless requests are asking me to turn on my notifications so that I personally get alerted every time that they post something. Am I hearing this right? My notifications are getting enough of a workout by friends tagging me in unicorn pictures and jokes about burritos.
We live in a perpetually busy world where there is barely a moment’s space between email pings and Facebook alerts. My phone battery can barely last two hours before it gets tired of the constant notifications and decides to go to sleep for the day. I’m not sure what the new Instagram changes will bring but I can assure you that more notifications are not the answer!
So I quickly wanted to pop in and let you know: it’s all going to be okay!
Instagram changing from a chronological feed is not going to see your small business go bankrupt. If your customers love your business then they’re going to stalk the hell out of you anyway. If your words/photos/art truly serve the world then I’m positive that they will land in the hands of someone who needs them.
See the change as an opportunity for growth, innovation and creativity. Anyone else with me?