Over the past few months I’ve been diving deep into the mindset blocks and limitations that I believe exist for my clients when they approach social media and marketing.
I don’t have enough knowledge to share on social media.
I’m going to embarrass myself, people will judge me.
It will look like I’m just tooting my own horn.
I can’t promote myself without sounding salesy.
I don’t want to be too pushy.
This has completely transformed the way that I work with my clients. But as a side effect of this new knowledge, I have become hyper-aware of my own limiting beliefs with social media. After weeks of battling with my blocks and trying to work through them, I made a decision to outsource my social media to my gorgeous wing-woman Jenna!
Now I believe you have two ways to work with these mindset blocks:
1. You can dedicate your own time and energy in working through them
2. You can find someone who can help work through them with you
I chose the latter and this is what I’ve learnt!
Perspective is everything
I understand that how we see ourselves is very different to how someone else will see us. This can make all of the difference with your social media. I needed somebody to be able to see the bigger picture. I was so stuck in my day-to-day tasks that it was impossible to see beyond it. I knew what my business was capable of but I wasn’t in the position to implement it. I needed outside perspective. While I tried to go all ‘social media manager’ on my own business (taking the exact steps I would take when I manage a clients' social media), I still knew that someone could do it better.
Work to your strengths
You might be wondering how someone would go about managing the social media for a personal brand like mine? I get it, my social media is intimate and it needs to feel like me. But that doesn’t mean I need to write every single post myself. For me, this comes down to working to my strengths. I’m a natural content creator. I love writing blog posts. I love creating resources for my clients. I even love creating workshops, running events or developing courses. So by the time I come to sharing this content on social media, I feel tired. And worn out. And so the message doesn’t come through as strong. But if I spend my time creating in the ways that I love then that content can be handed to my social media manager and simply repurposed on Facebook and Instagram. Outsourcing my social media doesn’t mean that the words on my posts aren’t from me, it just means that I might have written them somewhere else first.
Create space for joy
The biggest feedback that I receive from Next Level Social Media Management clients is that the package helps create space for them to do the things that really bring them joy. By outsourcing the majority of my content creation, I can spend more time doing the things that bring me joy too. This means popping on social media to connect and engage with my community, creating more on-the-fly Insta-stories and biting the bullet and filming my first Facebook Live. Outsourcing my day-to-day social media posts actually allows more space for me to show up authentically.
Mind your energy
One of the most valuable resources as a freelancer is energy. Believe me, there aint nothing I can’t do when I feel a rush of inspiration and good vibes! But lady, energy is a limited resource and you need to be sure that you’re investing it in the right places. For example, I recently created the Transform your social media email series. I procrastinated writing this series for twelve months, I’m not even kidding! Sitting as a file on my laptop, it went through a million revisions. But when I decided to fully commit, I put all of my energy into making it happen. And by the time it was done, I was mentally exhausted. My energy was gone, I had emptied it into the project and I had none for the launch. I could have struggled through the launch period but I decided to get someone to help me. After all, most of the hard work had been done. The energy had been put into the creation and I was more than happy to have someone cover the launch for me.
Work through the resistance (or get creative)
I used to believe that I needed to work more ‘on’ my business and less ‘in’ my business. What does this mean? Essentially I wanted to do less client work and more of my own work. So when I scored a big client and hired my first team member last year, the first thing I outsourced was client work. But I hadn’t planned for the huge amount of resistance that I’d feel actually doing my work. Resistance is good, it means that what you’re doing matters. It’s important. And if you can work through the resistance then amazing things will happen! But if you’re like me, and resistance almost always stops you in your tracks, then find a creative way around it. For me, this looks like outsourcing my social media.
My biggest joy in business is seeing my clients step into their light because they have the time and energy to work in their zone of genius. Being able to do this for myself, as well as my clients, has transformed my business.
You don’t have to do it all, darling!