Authenticity is, without a doubt, the best way to establish relationships with your social media followers. But how do you be authentic without over-sharing? A friend once told me that my Facebook page was like reading a personal diary. ‘’I never know whether to like the status or not!” This is a piece of advice that has stuck with me for months and urged me to carefully trace the line between authenticity and spilling too many of my beans. Here is what I’ve learnt about sharing my story in a way that still sets boundaries.
1 Don’t write when you’re feeling particularly sensitive about an issue
It is great to be passionate about a cause but going on an impromptu rant on your public page is a really bad idea. The main problem with in-the-moment rants is that they are in the moment. You might feel differently in a couple of hours and it might be too late to change it back. What goes online is very rarely erasable.
2 Don’t post something that you wouldn’t say to a person’s face
This point follows on from the one above. If you really must go on a rant, make sure every word you say is one that you’d be happy to repeat. When in doubt, think it over. Save the status and come back to it after a delicious meal or long sleep.
3 Post when you’re feeling happy. Joy oozes authenticity!
Authenticity isn’t simply reserved for those who are riled up about an issue. In fact, I think the most authentic people are those who are incredibly happy. Why not write a status after your morning jog? Post a photo of your gratitude list? Tell the world how much you love being alive!
4 Leave space for spontaneity
Scheduling is such an important tool for social media management but I try my hardest to leave room for spontaneity. The truth is – a post will not be very authentic when scheduled a month in advance, compared to a status written in the here and now. So when I’m scheduling my social media, I love to leave a few days free so that I can let me creativity flow.
5 Post at different times of the day
With that said, nothing is authentic about scheduling posts at a strategic time of the day. Nothing! It can be easy to get into the habit of posting on social media just after dinner because you know that is when everyone is watching. But if you post out of these times, you might be surprised at the great reaction! If anything else, it just creates some juicy, authentic variety!
This article was originally published in The Goddess Sisterhood, a free online mag for bloggers and girl bosses. It's full of tips on branding, social media & online marketing. Sign up below to receive our latest issue!