Blog - Social Media
I write and talk and teach about social media each and every day. I’ve been managing social media platforms for over three years and there isn’t a day when I’m not checking in with social media strategies and publishing social media posts across a variety of platforms. I thought I knew and had done it all!
Sacred social media is an idea that changed my business. It's completely changed the way I show up on social media and even the way that I work with my clients! In a previous blog post, I explained that sacred social media is an idea that will mean different things to different people. So today I want to show you what sacred social media means to my tribe!
Growing up, I was a painfully shy child, always hiding behind my mum’s legs when strangers would try to talk to me. I wasn’t one to put my hand up in class and I never wanted to be the leader. Ever. While my family spent weekends at the local sports field watching my brother play soccer, I locked myself in the car and snuggled up with my books and let my imagination wander.
For the best half of this year, I have committed to exploring a concept that I call “sacred social media”. The process has involved a lot of reading, study and self-enquiry. And today, I’m so excited to share what sacred social media means and how you can use it to completely transform your online presence.
I want to start this blog post with a disclaimer: I’m not a huge fan of analytics. I’m the first to admit that I’m not a highly logical person and I much prefer to use my intuition over boring data that I pull from a website. But as a social media manager, I don’t get to be that lucky. My clients don’t just hire me for my intuition, they hire me for results. And without social media analytics, we have no idea what the results are!
Are you ready to take your social media more seriously? Do you really want to up-level your social media game? My biggest piece of advice: start scheduling your social media content. I know you’re resisting it. I know that scheduling doesn’t feel creative, authentic or inspiring. But trust me when I say this: regularly batching and scheduling my social media has changed my business.
Did you know that I studied for four years to be a journalist at uni? I did my journalism degree alongside a marketing degree to help balance it out but for half of my time at uni, I was in class learning how to interview people and write a killer lead. Journalism always felt too masculine for me and despite getting good marks, I was always told my stories were ‘too soft’.
In normal day-to-day life, repeating yourself can seen as a sign of losing the plot. It’s a sign that you’re forgetful. A sign that you aren’t paying attention. But on social media? Repeating yourself is a sign that you know what you’re talking about! It’s a sign that you’re clear on who you are, what your story is and how you can help others. It’s a sign of brand clarity - and it almost always leads to a huge increase in brand recognition.
We always talk about using hashtags to 'grow' or 'build' our business and social media. But today I want to talk about how to use hashtags to 'connect' with your community and build a tribe of people who care. This is SO much more than copying and pasting your top hashtags into the first comment of your post. It's about using hashtags in a way to actually engage and connect with people.
I believe there is a gap between our social media goals and our own unique image of what it means to have social media success. So today I want to share my signature process to setting social media goals that are aligned to your own, unique version of social media success.
Since choosing the word ‘sustainable’ as a core desired feeling, I’ve applied it to all areas of my life (including social media) and today I want to share with you my tips on how to use social media in a sustainable way.
There are so many tools and resources that you can use to plan, manage and schedule your social media. Facebook Groups and forums are filled with recommendations and useful advice but all of this information makes it kinda… confusing!