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For as long as I can remember, I have been an avid book lover. I was never interested in sport or physical activity as a child and much preferred to curl up on the couch and read all day. While lots of things have changed throughout my life, my love for reading is one that is still going strong.
I started my business by accident. Sophie Zen was only meant to be a blog that allowed me to express myself and connect with like-minded women. I never imagined that it would provide me with an income or even pay my bills. But less than six months after starting my blog, I applied for an ABN and started working with my first clients. At the time, I was almost finished a marketing and journalism degree at university and was working as a part-time digital and publishing assistant with a local magazine.
When it comes to expressing yourself on social media, it’s easy to look to the ‘experts’ or the ‘influencers' to see what they’re sharing. Surely, if it’s working for them then it will work for you. Right? Well… no. I don’t believe that following these rules or formulas is the secret to social media success. Instead, I believe social media success happens when you can use social media to truly express yourself.
In sacred social media, there are seven core pillars that make up your social media. They are alignment, intention, connection, expression, creativity, presence and celebration. While each of these core pillars are important to your overall social media strategy, they won’t all come naturally to you. And in order to make the most of your social media strategy, it’s good to know which core pillars do come naturally to you - and which ones don’t come naturally to you.
I want to start this blog post with complete disclosure: I am obsessed with personality quizzes. Personality quizzes fulfil my insatiable need to ‘know’ who I really am. Then when I started my business, I found personality quizzes allowed me to effectively express myself in a way that I’d never considered.
I absolutely adore the freedom of having an online business. I love that I get to work from a renovated caravan in the backyard. I love that I get to work on my own schedule. And I love that modern technology and social media allows me to connect, engage and work with women from all around the world. But as I dive deeper and deeper into my work on creativity, I’ve come to realise that something really magical happens when women come together in the same space at the same time.